How Google My Business helps to interact with Customers?
To gain more visibility on Google, many businesses create a business profile listing. If you’re one such business owner, something you might not realize is that creating a business profile does not give you management over it. You need those management and editing capabilities if you want your business profile to work for you as an effective SEO and lead generation tool.
So how do you gain management over your Google Business Profile? The answer is that, in addition to creating a free business profile, you must also separately create a free Google My Business account for that profile.
What is Google My Business?
Google My Business is a free tool that helps businesses manage their online presence and determines how they show up in organic search results, including Maps. A listing on Google My Business consists of important business information consumers use to make purchase decisions, including:
- Business name
- Street address
- Business hours
With Google My Business, owners of local companies can control and improve their visibility on google search. Optimizing your listing and page can help your business stand out against your competitors in your local area.
The more space you occupy on the web, especially on Google Search, increases the opportunities your customers can see and engage with your business.
How Can a Company Use It to Interact with Customers?
Business use local listings in many ways to connect and interact with customers. They even give clients or customers and potential clients a platform to start discussions, interact, and learn. Listings also give customers the opportunity to leave ratings of your business with a star system.
Five stars are the most desirable rating. One star means you have some serious work to do, as that customer likely had a negative experience. With ratings, the business owner can respond to the rating.
The process works the same way for reviews. Customers who provide ratings for a business are encouraged to write a review describing their experience. It helps others know what to expect and often informs potential customers’ decisions about whether to become a customer of your business.
A feature allows a business to post updates and information it wants its customer base to know. Comments and interactions are quite common in this feature. It has proven to be a great way to interact with customers.
Staying active, responding to reviews, and posting articles and updates are the most important things to do when you’re managing a listing.
We’ll help you claim your Google My Business listing and optimize it. Google My Business is by far the most important online directory for local businesses. Bhavi Creations committed to providing excellent search management and ensuring customer satisfaction.