Traditional Marketing vs Digital Marketing, which one is better?
Selecting the right marketing type is an age-old question on every marketer’s mind. Here’s everything you need to know. Looking to expand your marketing reach, but not sure whether to go with digital or traditional marketing?
If you’re in the middle of the digital vs. traditional marketing debate, several significant differences can help you determine what type of marketing will work better for your company. We’ll go over the difference between digital marketing vs. traditional marketing, which type of marketing you should use.
What is digital marketing?
Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. If you’re using social media, you will be well versed in the adverts that pop up in your stream—that’s digital marketing.
Digital marketing channels include:
- Social media (Facebook, Instagram etc)
- Website
- Content marketing
- Affiliate marketing
- Inbound marketing
- Email marketing
- PPC (pay per click
- SEM (Search engine marketing)
What is traditional marketing?
Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing.
Traditional marketing channels include:
- Outdoor (Billboards, bus/taxi wraps, posters etc)
- Broadcasting (TV, Radio etc)
- Print (Magazines, newspapers etc)
- Direct Mail (catalogues etc)
- Telemarketing (Phone, text message)
- Window display and signs
Head-to-Head differences between traditional marketing vs digital marketing
Target audience
Traditional marketing
It’s easy to reach out to local audience with the traditional marketing methods.
Digital marketing
It lets you reach the targeted audience or customers globally from all over the world.
Marketing approach
Traditional marketing
It is more of personal approach as it is very easy for the marketers to have a person-to-person relationship in informing the public or promoting their brand.
Digital marketing
The physical presence of the marketers is not at all required. Physical presence will be a bonus but is not required as it allows the marketer to reach finite number of clients easily.
Documentation
Traditional marketing
Traditional methods of marketing provide the hard copy of products or services which can be read again and again.
Digital marketing
Digital platforms provide the description in softcopy over the website, or through videos like YouTube which can be accessed anytime anywhere as per the client’s requirement and paper-free documentation.
Consumer interaction
Traditional marketing
Very less interaction is involved in traditional marketing as the promotion mediums are not flexible enough to incorporate the client’s interaction.
Digital marketing
It offers number of digital platforms to the customers or clients like social networking sites, e-commerce websites, different apps for collecting their feedbacks where they can put their views about the products or services.
Marketing cost
Traditional marketing
Traditional marketing is expensive as it involves printing, radio or tv advertisements which costs more to the company.
Digital marketing
It is less costly than the traditional method of marketing as everything is online, and the use of social websites does not cost even a penny. Based on the marketing requirement, the business can choose paid ads if they want.
Conclusion
Summing up all the points it is evident that digital marketing is taking over traditional marketing because of a greater number of advantages and facilities being offered to the customers. Consumers are independent and not bound to patronize any brand and online marketing offers hassle-free marketing, returns, and cashless transactions. Bhavi Creations provides best digital marketing services to make your business grow so that you can see increase in ROI.
