In the branding and marketing world, the word “responsive” is typically used in website development. A responsive website represents that it fits to the users’ screen size.
The layout of a website on a desktop computer is completely different than on a tablet or phone and that change happens automatically. If you move your phone from a vertical to a horizontal position, the website layout must respond to the viewable space.
Because who has the time to read three-point text? Bottom line. A perfect website responsiveness improves user experience. Now, consider applying that same responsive strategy to your logo. In this fasting moving technology world, your communication platforms and devices, your logo should adapt to your business.
What is a responsive logo means?
A responsive logo design makes you to maintain your brand consistency and flexibility to connect with your target audience in many possible ways. So, be alert yourself with the variations of your logo that will work with different formats and sizes.
As the technology gets changing from desktop view to Apple watch view, the logo must be simpler and more streamlined even for the smaller space. Words or elements can be removed from the full logo to make this happen. There are many responsive logo design examples which can change your strategy.
Why is a responsive logo important to your business?
Your logo is only one tool – an important one for your business. Make sure it is representing your brand well in a best way in any marketing or media channel. If your logo isn’t responsive or rendering correctly, that can have negative impact on your brand.
A logo that works in a vertical format will not work equally as well in a horizontal format. Like that, a logo that responds well on a large space will not work in your social profile. There are many varieties of logo formats available which gives your brand credibility, flexibility, and ultimately shows your audience that you understand how they want to interact with you.
To meet the ongoing needs of our clients, technology, and expanding marketing channels, Bhavi Creations has transitioned to this new design process with innovative technologies. We have strong designer team who can think creatively to develop the best responsive logo design for your brand.